Poker Poker Poker!: [vpFREE] Press Release: Boyd Gaming Consolidated Players Club Program

BOYD GAMING LAUNCHES `ONE CARD´ PLAYERS CLUB PROGRAM

Coast Casinos First of Three Player Segments under Company´s New
Club.

LAS VEGAS, NV - JANUARY 21, 2008 - Boyd Gaming Corporation (NYSE:
BYD) announced today the successful launch of the first phase of
its nationwide, consolidated players club program. Effective
yesterday, the Company´s four Las Vegas Locals casinos, Sam´s
Town, Suncoast, The Orleans, and Gold Coast, were unified under a
new Club Coast players card program.

For the first time, Club Coast members will be rewarded for their
play based on a tiered card system. Guests will qualify for one
of three tiers (Ruby, Sapphire and Emerald), each offering an
increasingly attractive series of services and benefits. The
program will also allow guests the opportunity to earn and redeem
points at any Coast Casinos property with a single card, offering
both great incentives and cashback opportunities.

Commenting on the launch, Paul Chakmak, Boyd Gaming Chief
Operating Officer, said, "Our goal is to build and reward
customer loyalty, drive cross-property visitation and offer the
ability to seamlessly earn and redeem rewards at any Boyd Gaming
property throughout the country."

The introduction of One Card in Las Vegas is the first stage of
the nationwide rollout. Boyd Gaming plans to connect the Club
Coast card to similar programs at the Company´s Downtown Las
Vegas properties and in its Midwest and South region. Once the
rollout is complete, players will be able to use their cards at
Boyd Gaming properties in five states: Nevada, Illinois, Indiana,
Louisiana and Mississippi.

The nationwide rollout is expected to be completed by the second
quarter of 2008.

About Boyd Gaming

Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD)
is a leading diversified owner and operator of 17 gaming
entertainment properties located in Nevada, New Jersey,
Mississippi, Illinois, Indiana, Louisiana and Florida. The
Company is also developing Echelon, a world-class destination
resort on the Las Vegas Strip, expected to open in the third
quarter 2010. Boyd Gaming press releases are available at
www.prnewswire.com. Additional news and information on Boyd
Gaming can be found at www.boydgaming.com .