FOR IMMEDIATE RELEASE
Golden Gaming, Inc. and PT's Entertainment Group
Launch Gaming Industry's First Ladies Rewards Club
Golden Gaming, Inc.'s tavern division, PT's Entertainment
Group launches Secret Rewards, a ladies gaming rewards club
in Nevada
Las Vegas, Nev. - July 6, 2011 - Golden Gaming, Inc.'s PT's
Entertainment Group (PTEG), operator of PT's Pub, PT's Gold,
and Sierra Gold taverns in Nevada, launches Secret Rewards,
a ladies loyalty program.
Secret Rewards club members will enjoy the opportunity to
earn luxury items and experiences such as shopping,
cosmetics, health and fitness, skin care, golf, and more.
"Secret Rewards is a revolutionary gaming rewards program
targeted at women," said Christopher Abraham, Vice President
of Marketing for Golden Gaming, Inc. "In creating this
program, we wanted to demonstrate to ladies that PT's and
Sierra Gold can provide an unmatched gaming experience for
women in a tavern environment. We will offer customized
rewards that club members will not find in a typical casino
rewards program."
Secret Rewards Benefits:
. 37 PT's Entertainment Group Tavern locations: All PT's
Pub, PT's Gold, and Sierra Gold locations are participating
in Secret Rewards
. User-friendly: Secret Rewards club members use one card
for slot gaming in PTEG tavern locations
. Multi-tier Levels: PTEG has four membership tiers: Bronze,
Gold, Silver, and Royal - with Royal being the highest tier
. Multi-tier Benefits: Club members will enjoy special
offers based on tier level. As guests advance to a higher
level, they are rewarded with more luxurious benefits.
. Enrollment Incentive: From July 1 through July 31, ladies
are encouraged to sign up for Secret Rewards and earn 250
points and a Sephora lip gloss
Secret Rewards members will have opportunities to win great
prizes including, but not limited to:
. Marc Jacobs sunglasses, tri-fold wallet, nylon tote bag
. DKNY purse, leather strap watch
. Posare Salon gift certificates for massage, hair, nails,
and skin care
. OB Sports golf at Angel Park, The Legacy, and Aliante Golf
Clubs
. Sherry Goldstein's Yoga Sanctuary classes
. Bodyheat tanning certificates
. Starbucks gift certificates
Secret Mondays
Beginning Monday, July 11 and ending Monday, August 1,
Sierra Gold and KMXB MIX 94.1's Pomai invite ladies to
Sierra Gold located at 6515 South Jones Boulevard from 6
p.m. to 8 p.m. to sign up for Secret Rewards and experience
Secret Mondays: An evening of MAC makeovers, Posare
manicures and massages, food and drink specials including
Belvedere's Pink Grapefruit's cocktail, "Pink Secret" and
more.
About Golden Gaming, Inc. and PT's Entertainment Group
Golden Gaming, Inc. (GGI), along with its affiliate Golden
Mardi Gras, Inc., operates three divisions: Golden Casino
Group, consisting of the Golden Mardi Gras Casino, Golden
Gates Casino, and Golden Gulch Casino in Black Hawk, Colo.,
and the Pahrump Nugget Hotel & Casino in Pahrump, Nev.; PT's
Entertainment Group (PTEG), Nevada's largest tavern operator
with 40 establishments; and Golden Route Operations (GRO),
Nevada's third largest slot route operator with more than
2,500 machines in more than 150 locations throughout the
state. PTEG's Southern Nevada holdings include PT's Gold,
PT's Pub, and Sierra Gold. PTEG operates under several
brands in Northern Nevada including Sierra Gold and Sparky's
Sports Bar & Grill. Each location features the exclusive and
proprietary Golden Rewards player rewards program to its
guests. PTEG recently launched the gaming industry's first
ladies rewards club, Secret Rewards. Established in 2001,
Golden Gaming, Inc. employs more than 1,500 team members
throughout Nevada and Colorado and continues to position
itself as a premier, diversified gaming operator of casinos,
taverns, and gaming devices. For more information, visit
www.goldengaminginc.com.
