Just an observation. Casino email marketing is awful. First, its rare you get an good offers. Its rare that you get any good information.
Take for instance, the email I just got from the Silverton about their "Stupid Cupid" singles event. They KNOW I'm married and would not likely be interested. Instead, they could have sent me a reminder about the free candy or a special offer for dinner.
But I have to give them credit, at least they SEND out email marketing. I've given my email address to all the casinos and rarely get anything.
When I do, its just mass market. The same they would send to all their players, in html flyer form. I wish they'd invest in some good marketing software where they could tailor the emails and send out some actual offers vs. the "hey, these are the things we've already send you in direct mail". I think its one of the reasons that they don't invest in good email marketing is that they don't see great response from their canned ads - so probably catch-22.
Anyway, small rant (just in case anyone in casino marketing is listening)
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