Harry wrote: "I'm hopeful (some say, naively ;) ) that casinos recognize where it might be desirable not to disincentivize players by tripping certain ancillary activities. "
Harry, you - and many of us "old-timers" - are probably guilty - not of being naïve - but just not fully understanding the major role big data plays in determining how casinos work these days. One has to assume, without having specific knowledge otherwise, that anytime you use or show your players card, that bit of information goes into that giant big-data mixer.
I may be a little more informed about this subject than most players. Because of my constant need for blog fodder, I read a lot of material - articles, newsletters, etc. - written for the casino side of the business as opposed to the customer side. The talk there is constantly about data gathering and analyzing. At this time it seems there is a wide variance in how casinos are using this data. Experts are often offering their services to casinos that are gathering all this data but not knowing how to maximize its use in their marketing programs. However, enough casinos are using this data mining to some extent, that it makes it impossible in most cases for even us experienced gamblers to "figure out" the marketing system so we can maximize its benefits! Educated guessing at marketing factors is no longer a viable technique like it was in the "good ol' days."
Jean Scott
Posted by: queenofcomps@cox.net
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