Miss Craps wrote: <<I noticed my offers for March and April from Vegas went from about $700 free play a visit to $300. I thought it was my own doing, maybe I had played less in whatever month generated the offers. However yesterday I was told by someone that a bunch of people have had offers cut. Like super heavy players going from $5000 a month to $1500. And apparently some of them have decided to boycott Caesars properties. >>
I am working on a blog series about casino VP cuts, but I was just getting ready to write some more specific things here on these forums about recent Caesars cuts when Miss Craps brought up this subject. I'm not usually into casino boycotts – I think they are rarely effective - but recent developments at Caesars are making me look at the possible value of them in this case. Every heavy player I know or know of – slot or VP - has had free play cut drastically and I have heard that hosts are as upset over this as are the players. They too don't understand how Caesars can alienate their very top players. And I have heard that some are actually suggesting to these players that they completely stop playing at CZR properties for a few months and hopefully top management will see their mistake.
We have played at CZR properties off and on for many years, and played especially heavy the last couple of years. At first, I thought that perhaps a good tactic might be to just cut our play time with the same ratio as the free play cut – but the consensus is that this would not have the same punch as a complete boycott. So that is the way we are going to handle it for the next 2-3 months – zero play at properties with drastic cuts in free play. Hopefully if many others take this stance – just maybe it will have some effect. Actually there is some precedent for this hope. Some players have heard from CZR executives that for some time they have been using a marketing tactic called "suppression." It isn't clear just how they choose the players for this and just how this works but it seems to entail choosing a certain segment of players and stop giving them offers to see whether they will stop playing or continue to play. If they keep playing, they know the player doesn't need big offers to remain a good customer. If they stop playing, then they might start sending them small offers and increasing them gradually until they see how much it takes to get them to come back and play. A neat - and probably successful – marketing game. But we can play the game too – now that we know the game details!!!!
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Jean $¢ott, Frugal Gambler
http://queenofcomps.com/
http://jscott.lvablog.com/
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Posted by: "Queen of Comps" <queenofcomps@cox.net>
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