Pretty sure this is an industry wide trend now. My (CZR Diamond) Atlantic
City offers started shrinking 2 1/2 years ago. Yes, AC has a lot more
competition now which probably helped managements reasoning for the cuts
and VP downgrades. Think AC went "way" too far with their
cuts/downgrades as 4/5 casinos there are now gone/almost gone. Vegas-be
prepared!
On 14 February 2015 at 04:21, 'Queen of Comps' queenofcomps@cox.net
[vpFREE] <vpFREE@yahoogroups.com> wrote:
>
>
> Miss Craps wrote: <<I noticed my offers for March and April from Vegas
> went from about $700 free play a visit to $300. I thought it was my own
> doing, maybe I had played less in whatever month generated the offers.
> However yesterday I was told by someone that a bunch of people have had
> offers cut. Like super heavy players going from $5000 a month to $1500. And
> apparently some of them have decided to boycott Caesars properties. >>
>
> I am working on a blog series about casino VP cuts, but I was just getting
> ready to write some more specific things here on these forums about recent
> Caesars cuts when Miss Craps brought up this subject. I'm not usually into
> casino boycotts – I think they are rarely effective - but recent
> developments at Caesars are making me look at the possible value of them in
> this case. Every heavy player I know or know of – slot or VP - has had free
> play cut drastically and I have heard that hosts are as upset over this as
> are the players. They too don't understand how Caesars can alienate their
> very top players. And I have heard that some are actually suggesting to
> these players that they completely stop playing at CZR properties for a few
> months and hopefully top management will see their mistake.
>
> We have played at CZR properties off and on for many years, and played
> especially heavy the last couple of years. At first, I thought that perhaps
> a good tactic might be to just cut our play time with the same ratio as the
> free play cut – but the consensus is that this would not have the same
> punch as a complete boycott. So that is the way we are going to handle it
> for the next 2-3 months – zero play at properties with drastic cuts in free
> play. Hopefully if many others take this stance – just maybe it will have
> some effect. Actually there is some precedent for this hope. Some players
> have heard from CZR executives that for some time they have been using a
> marketing tactic called "suppression." It isn't clear just how they choose
> the players for this and just how this works but it seems to entail
> choosing a certain segment of players and stop giving them offers to see
> whether they will stop playing or continue to play. If they keep playing,
> they know the player doesn't need big offers to remain a good customer. If
> they stop playing, then they might start sending them small offers and
> increasing them gradually until they see how much it takes to get them to
> come back and play. A neat - and probably successful – marketing game. But
> we can play the game too – now that we know the game details!!!!
>
> ------------------------------------------
> Jean $¢ott, Frugal Gambler
> http://queenofcomps.com/
> http://jscott.lvablog.com/
> UPDATED TAX BOOK
> (2015 eBook now available
> to download)
>
> [Non-text portions of this message have been removed]
>
>
>
[Non-text portions of this message have been removed]
Posted by: Alan Oncken <ellenoralan@gmail.com>
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