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[vpFREE] Was -- Re: Royals affecting mailings, I don't think so -- Now, Harrah's Marketing
Jean Scott wrote ...
Miss Craps, you have hit the nail on the head – there are so many different factors that influence CZR marketing offers. I call it the blender system!!! I heard they look at perhaps a dozen or more factors, assigning percentages of importance to each one.
Jean,
I'd be surprised if Harrah's used only a dozen factors in determining their offers. The number I heard a while back was 40 different factors. It's an amazingly complicated system under the watch of a person who proudly admits he has never gambled in a casino. To me, that is like Bill Gates being proud that he still uses a slide rule.
An easy way to look at Harrahs and what affects your offers is this; does your activity make Harrah's money? If the answer is no, your offers will decrease. If the answer is yes, your offers should stay the same or increase.
Examples:
1) Eat at the Diamond Lounge. Make Harrah's money? No. Hurts offers. How dare you actually use the benefits of their program.
2) Play decent video poker. Make Harrah's money? Yes, but not as much as they would like. Hurts offers.
3) Pick up a gift. Make Harrah's money? No, hurts offers.
4) Play 10 hours of 45 line, quarter jackpot party. Make Harrah's money? Oh yeah. Your offers will be good.
The fact that there is this yahoogroup with almost 1200 members who are just trying to figure out how the programs work is a good sign that Harrah's does not want you to know how their program works. And they purposely make it secretive and difficult to decipher. That way, if anything ever goes wrong, they have a built in excuse not to correct the situation. From their viewpoint, it is beautiful. Data mine your customers, figure out how to increase your hold from every customer and never let your customer know how your affinity program works.
All that being said, there is still some benefit to playing at Harrah's , in spite of their business model. They just make it difficult.
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