While CET's size and diversity of venues may make it the poster child for the ever-increasing amount of "strategerizing" that's going on in the casino world these days, it is hardly alone. And the less transparent the behind the scenes machinations are, the more manipulative they can be with benefits and offers to clients, while making almost any marketing claim they might want to disseminate.
They don't (and won't) tell anyone - including customer service personnel, like hosts, - about some or all of the changes they make in the underlying algorithms that affect your offers, and those offers can be continually manipulated to better serve corporate aims. As a hypothetical example, they could structure offers to seniors that can only be accessed after sundown, maximizing the likelihood that they will stay over for another day to avoid driving home at night. That would be one way to keep midweek rooms filled when they would otherwise be empty.
Theos can be lowered at any time to radically change offers, club levels, lounge access, and the only sign visible to the unenlightened (including both clients and hosts) is that "the computer says" that's what you're entitled to.
This is no different than the airlines' continually moving pricing models where a trip can cost $99 right now and $299 five minutes later, just because two seats were sold, and back to $99 if a seat is left the day before the flight departs. Cruises work the same way: book a year in advance and get a great price, book 3 months in advance and get the highest price, book a week in advance and MAYBE get the lowest price ever, if any cabins are left. Anything they can do to avoid sailing with even one empty cabin.
Nor is it much different than doing a Google search for something, such as a TV or a watch, and then finding ads for the same thing appearing on every website you visit.
So we're just seeing the same thing that is happening everywhere else being applied to the casino industry. It's not really all that surprising given the fact that it is a computer intensive industry, and if they feel they will benefit overall by selective and targeted marketing, they will do so.
They don't (and won't) tell anyone - including customer service personnel, like hosts, - about some or all of the changes they make in the underlying algorithms that affect your offers, and those offers can be continually manipulated to better serve corporate aims. As a hypothetical example, they could structure offers to seniors that can only be accessed after sundown, maximizing the likelihood that they will stay over for another day to avoid driving home at night. That would be one way to keep midweek rooms filled when they would otherwise be empty.
Theos can be lowered at any time to radically change offers, club levels, lounge access, and the only sign visible to the unenlightened (including both clients and hosts) is that "the computer says" that's what you're entitled to.
This is no different than the airlines' continually moving pricing models where a trip can cost $99 right now and $299 five minutes later, just because two seats were sold, and back to $99 if a seat is left the day before the flight departs. Cruises work the same way: book a year in advance and get a great price, book 3 months in advance and get the highest price, book a week in advance and MAYBE get the lowest price ever, if any cabins are left. Anything they can do to avoid sailing with even one empty cabin.
Nor is it much different than doing a Google search for something, such as a TV or a watch, and then finding ads for the same thing appearing on every website you visit.
So we're just seeing the same thing that is happening everywhere else being applied to the casino industry. It's not really all that surprising given the fact that it is a computer intensive industry, and if they feel they will benefit overall by selective and targeted marketing, they will do so.
Certainly the game is rigged. Don't let that stop you; if you don't bet, you can't win. -Lazarus Long
In theory, there is no difference between theory and practice. But, in practice, there is. -Yogi Berra
There is no such thing as luck. There is only adequate or inadequate preparation to cope with a statistical universe. -Robert Heinlein
In theory, there is no difference between theory and practice. But, in practice, there is. -Yogi Berra
There is no such thing as luck. There is only adequate or inadequate preparation to cope with a statistical universe. -Robert Heinlein
From: "greeklandjohnny@aol.com" <greeklandjohnny@aol.com>
To: vpFREE@yahoogroups.com
Sent: Friday, February 7, 2014 11:43 AM
Subject: [vpFREE] Was -- Re: Royals affecting mailings, I don't think so -- Now, Harrah's Marketing
Jean Scott wrote ...Miss Craps, you have hit the nail on the head – there are so many different factors that influence CZR marketing offers. I call it the blender system!!! I heard they look at perhaps a dozen or more factors, assigning percentages of importance to each one.Jean,I'd be surprised if Harrah's used only a dozen factors in determining their offers. The number I heard a while back was 40 different factors. It's an amazingly complicated system under the watch of a person who proudly admits he has never gambled in a casino. To me, that is like Bill Gates being proud that he still uses a slide rule.An easy way to look at Harrahs and what affects your offers is this; does your activity make Harrah's money? If the answer is no, your offers will decrease. If the answer is yes, your offers should stay the same or increase.Examples:1) Eat at the Diamond Lounge. Make Harrah's money? No. Hurts offers. How dare you actually use the benefits of their program.2) Play decent video poker. Make Harrah's money? Yes, but not as much as they would like. Hurts offers.3) Pick up a gift. Make Harrah's money? No, hurts offers.4) Play 10 hours of 45 line, quarter jackpot party. Make Harrah's money? Oh yeah. Your offers will be good.The fact that there is this yahoogroup with almost 1200 members who are just trying to figure out how the programs work is a good sign that Harrah's does not want you to know how their program works. And they purposely make it secretive and difficult to decipher. That way, if anything ever goes wrong, they have a built in excuse not to correct the situation. From their viewpoint, it is beautiful. Data mine your customers, figure out how to increase your hold from every customer and never let your customer know how your affinity program works.All that being said, there is still some benefit to playing at Harrah's , in spite of their business model. They just make it difficult.
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