<<It's a lot of work to figure out mailers. I'd say the following would needed to be tracked for 6 months to get an idea of how the mailers work: date, coin in, length of play, denomination, game type, distance to casino, win/loss record, amount of freeplay redeemed, amount of play on days freeplay was redeemed, card status.>>
It is an impossible task for a casino that uses win/loss factors – something you can't control even if you know all the other factors, which you usually don't.
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Jean $¢ott, Frugal Gambler
http://queenofcomps.com/
You can read my blog at
http://jscott.lvablog.com/
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