Regarding all the speculation and the casual observation about Sam's Town and Boyd casinos business taking a hit after the major changes to BConnected, the first quarterly earnings report post BConnected changes is in, and the earnings were stunning good. Earnings increased 45.5% year over year on higher margins. Yes, that's over a 45% increase! Revenues totaled $791.6 million, faring better than the consensus estimate of $776 million. The top line also improved 33% year over year.
So, we can put the "no one goes there since the changes anymore" claims aside. A 45% increase in earnings since the changes says a lot more than a few individuals unscientific observations. Boyd has profited GREATLY from these changes, without a doubt. The knowledgeable player population, which this board represents, is tiny compared to the total casino customer population. So a few dozen "I'm not playing there anymore" posts from unprofitable (to Boyd) customers isn't going to make a difference to the company.
Nothing would please me more than to see the company burned for making these changes. The results are in, and now that the fantastic results are in, you can expect other casino companies are going to make similar cuts in their player programs too in the coming 1-2 years.
I am a former Sam's Town regular customer, who hasn't risked a dime there in over a year. They are doing fine without me.
Posted by: caribou321@yahoo.com
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