Re: [vpFREE] Re: Bob Dancer's LVA - 17 NOV 2015

 

noti wrote: You have to keep in mind also the division of labor found in casinos. Marketing may be very busy trying to attract more customers while the slot manager is actively trying to prevent customers from playing, particularly high denomination machines, since he is incentivized to reduce payouts, not increase the customer base (which is marketing's job). Casino marketing is almost always in conflict with slot floor management, and vice versa.

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I absolutely agree that marketing and slots are often at odds with each other. In some casinos they are in the same room when upcoming promotions are discussed --- but at many casinos this is not the case.

I disagree that the slot manager is trying to prevent customers playing. Most get their bonuses on gross win --- which is coin-in minus coin-out. They WANT players. They NEED players. They just don't want winning players. Different casinos have different formulas as to whether "double points" and "free meal comps" come out of the slot budget or the marketing budget

Many casinos have very elaborate high limit slot areas --- where they take care of players very well. these areas surely aren't built over the kicking and screaming of slot directors

Bob

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Posted by: Bob Dancer <BobDancerVP@hotmail.com>
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