tiki wrote: "It does not make sense to me that I could go and play quarters for 10 hours, putting through 10K, and get better marketing offers than playing 40K for two hours at $5 denom."
Most casino marketing doesn't make business sense, at least to me. And I've never been to business school while Loveman is a graduate of Harvard Business School, go figure.
Just for completeness, I think tiki was referring to this paper on patron analytics from the Venetian:
http://support.sas.com/resources/papers/proceedings11/379-2011.pdf http://support.sas.com/resources/papers/proceedings11/379-2011.pdf
[Non-text portions of this message have been removed]
__._,_.___
Posted by: nightoftheiguana2000@yahoo.com
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (16) |
.
__,_._,___
