The loyalty program (Total Rewards) is and has always been where the value is in the Caesars/Harrahs organization. The names, play history, contact info has been very valuable and everytime Caesars/Harrahs has sold or divested a casino the play and value of that casino has deteriorated significantly due to the loss of the loyalty program.
If they put the loyalty program in another entity, they would probably then charge each property to use the program. Any Caesars/Harrahs property that chose not to participate and pay the required fees, would find its value go down quickly. Whether this is a ploy for future bankruptcy proceedings is a question.
But as noted below, now is probably the time to reduce reward credit balances and take advantage of any perks you are entitled to.
If they put the loyalty program in another entity, they would probably then charge each property to use the program. Any Caesars/Harrahs property that chose not to participate and pay the required fees, would find its value go down quickly. Whether this is a ploy for future bankruptcy proceedings is a question.
But as noted below, now is probably the time to reduce reward credit balances and take advantage of any perks you are entitled to.
> To: vpFREE@yahoogroups.com
> From: vpFREE@yahoogroups.com
> Date: Sat, 16 Aug 2014 11:49:17 -0700
> Subject: [vpFREE] Caesars
>
> That nY Post article leaves a lot to be desired. I don't know what "splitting off the loyalty program" means. Maybe splitting it into parts for each group of casinos under different "ownership" (since the restructuring has split the casinos into different holding companies)? Maybe they would move members into the area where their "primary" casino was. They could also have some sort of reciprocal comp program. But all of that is just speculation at this time. The NY Post article sort of implies splitting off the loyalty program as a separate entity, but that doesn't really make sense.
>
> But at any rate, I would advise anyone who has a large number of accumulated comps to use them, and use your benefits as you get them if possible (don't wait for the end of each year to use your 7 star trip or meal for example)....just to be on the safe side if the TR program hits the fan.
>
> ------------------------------------
> Posted by: Misscraps <misscraps@aol.com>
> ------------------------------------
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> vpFREE Links: http://www.west-point.org/users/usma1955/20228/V/Links.htm
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> From: vpFREE@yahoogroups.com
> Date: Sat, 16 Aug 2014 11:49:17 -0700
> Subject: [vpFREE] Caesars
>
> That nY Post article leaves a lot to be desired. I don't know what "splitting off the loyalty program" means. Maybe splitting it into parts for each group of casinos under different "ownership" (since the restructuring has split the casinos into different holding companies)? Maybe they would move members into the area where their "primary" casino was. They could also have some sort of reciprocal comp program. But all of that is just speculation at this time. The NY Post article sort of implies splitting off the loyalty program as a separate entity, but that doesn't really make sense.
>
> But at any rate, I would advise anyone who has a large number of accumulated comps to use them, and use your benefits as you get them if possible (don't wait for the end of each year to use your 7 star trip or meal for example)....just to be on the safe side if the TR program hits the fan.
>
> ------------------------------------
> Posted by: Misscraps <misscraps@aol.com>
> ------------------------------------
>
> vpFREE Links: http://www.west-point.org/users/usma1955/20228/V/Links.htm
>
>
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