Harrahs can downgrade every paytable, they can close/reduce hours on and eliminate hot foods, and players will continue to flock to their machines and respond to their lucrative-sounding mailings & offers until their final day comes. Just look at the unequalled enthusiasm as certain players report on their experiences with the vpFREE gang. And the lure of seven stars status still means more to many than a healthy bank account.
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From: "Rod Braswell" <vpking05@cox.net>
"Genius" the new marketing director at Harrahs Rincon came up with the following strategy to bring in more business at my local Harrahs. In
a matter of two, perhaps three days, they managed to reduce the pay
schedules on every full pay (or near full pay) machine on the casino
floor ...
