Indeed M-Life is able to give variable point value on-the-fly to different people. Everyone gets treated differently based on play and results, and probably race, age, income, etc... It's like a license for prejudice. For the record, that's 50% hearsay. Don't quote me.
The pitch is that the whole system was designed to better serve you, and give each customer more of what they want. I'm even convinced that WAS their original intention. I'm sure that lasted seconds into implementation, when they realized a tracking system like this could be used to tailor giveaways to what's best for them, not the customer.
Hotels and Casinos in particular need to make money off their customers, I don't begrudge this. I think they should stick to providing services the customer wants and asks for, rather than by trying to predict what vice the customer might be most likely to have an issue with and exploiting the weakness.
This sort of thing should be illegal for the same reasons that cigarette adds targeted at children are. It is unlikely anyone will call them on it.
I would suggest the classics, garlic, holy water, or the old trusty stake through the heart. Sunlight doesn't seem to be doing the trick.
~FK
--- In vpFREE@yahoogroups.com, "chris_cb_ray" <cb_ray@...> wrote:
>
> So last night I played a little video black jack at Aria. $5 = 1 comp point. After a win streak the machine became $9 = 1 comp point. Every black jack machine I put my card is was now $9 = 1 comp point and it would not give me a count down on VP or Slot machines. If this is there new system I will not be back.
>
